Brand X - Unorthodox Behaviour ( with Phil Collins ) 12" Vinyl LP Album

- Progressive fusion firestorm with Phil Collins pounding rhythms and unorthodox grooves that shattered 70s rock norms

"Unorthodox Behaviour" marks the debut of the British Jazz Fusion and Prog Rock powerhouse, Brand X, featuring the exceptional talent of Phil Collins. Recorded in 1975 and co-produced by the band and Dennis Mackay, this album is a groundbreaking journey into progressive soundscapes. With complex rhythms and intricate melodies, it's a testament to the band's innovative spirit.

Brand X - Unorthodox Behaviour: A Fusion Milestone

Historical Context

The year 1976 was a time of musical transformation. Rock music had diversified into punk, disco was rapidly taking over clubs, and progressive rock bands like Yes, Genesis, and King Crimson were experimenting with complex structures. In the broader world, the aftermath of the Vietnam War, economic turbulence, and a changing cultural landscape influenced art and music. It was in this climate that Brand X released their debut album "Unorthodox Behaviour," a bold statement in the emerging jazz fusion movement.

The Music Genre

Jazz fusion emerged in the late 1960s as musicians sought to combine the improvisational depth of jazz with the electric energy of rock. By the mid-1970s, acts like Weather Report, Mahavishnu Orchestra, and Return to Forever had defined the sound. Brand X, however, brought a distinctly British twist, integrating elements of progressive rock into their jazz foundation. "Unorthodox Behaviour" reflects this, offering long instrumental passages filled with shifting time signatures, tight grooves, and a willingness to explore unconventional harmonies.

Musical Exploration

The album’s compositions highlight the band’s adventurous spirit. Tracks like “Nuclear Burn” and “Born Ugly” showcase dizzying rhythm changes and intricate bass lines, while “Euthanasia Waltz” blends subtle jazz textures with rock guitar phrasing. The title track, “Unorthodox Behaviour,” serves as a centerpiece, balancing atmospheric passages with bursts of instrumental intensity. The absence of vocals leaves the spotlight on the interplay between instruments, inviting listeners into a pure sound journey.

Phil Collins and the Line-up

Although best known as the drummer and later frontman of Genesis, Phil Collins was deeply involved in jazz and fusion projects. He joined Brand X in its formative period, drawn by the chance to experiment outside the confines of mainstream rock. Alongside Collins were bassist Percy Jones, guitarist John Goodsall, and keyboardist Robin Lumley, with producer Dennis Mackay guiding the sound. This line-up created a tight-knit unit, each member contributing distinct skills that elevated the album’s complexity.

Formation and Band History

Brand X formed in London in the mid-1970s when a group of session musicians sought an outlet for creative freedom. Initially, they played informal gigs before securing a record deal that allowed them to record their debut. Their reputation quickly grew as one of the UK’s most sophisticated fusion groups. Over the years, the band would undergo numerous line-up changes, but this original formation remains their most celebrated, with "Unorthodox Behaviour" establishing their reputation internationally.

Controversies and Reception

Unlike punk or disco, which stirred cultural and generational debates, the release of "Unorthodox Behaviour" did not ignite broad social controversy. However, it did spark debates within the rock and jazz communities. Some traditionalists dismissed the album as overly technical, prioritizing complexity over emotion, while others hailed it as a masterpiece of musicianship and daring. Critics noted the surprise of seeing Phil Collins, already famous with Genesis, devoting himself to an experimental side project, which challenged perceptions of his artistic identity.

Production & Recording Information:

Music Genre:

Jazz-Rock, Fusion

Label & Catalognr:

Passport Records – PB 9819

Media Format:

Record Format: 12" Vinyl Stereo Gramophone Record
Total Album (Cover+Record) weight: 230 gram

Year & Country:

1976 USA

Producers:
  • Dennis Mackay – Producer
  • Brand X – Producer

Band Members / Musicians:

Band Line-up:
  • John Goodsall – Guitar
  • Percy Jones – Bass Guitar
  • Robin Lumley – Keyboards
  • Phil Collins – Drums, Percussion

Complete Track-listing:

Tracklisting Side One:
  1. Nuclear Burn (6:25)
  2. Euthanasia Waltz (5:37)
  3. Born Ugly (8:10)
Tracklisting Side Two:
  1. Smacks Of Euphoric Hysteria (4:25)
  2. Unorthodox Behaviour (8:13)
  3. Running On Three (4:36)
  4. Touch Wood (3:03)
Album Front Cover Photo
Album cover of Brand X - Unorthodox Behaviour. The design features horizontal beige and black stripes resembling venetian blinds, split vertically down the middle. On the left side, a human eye peers through one of the bent slats, with a hand slightly lifting the blind, creating a sense of secrecy and voyeurism. The band's name 'Brand X' appears in stylized blue and red font at the top, with the album title 'Unorthodox Behaviour' printed below in black, minimal typeface. The overall mood is mysterious and unsettling, suggesting hidden observation and unconventional themes.

The album cover of Brand X – Unorthodox Behaviour presents a striking visual built from a grid of horizontal beige and black stripes, perfectly mimicking the look of venetian blinds. The design splits symmetrically down the center, enhancing the geometric order and rhythm.

Peering through the blinds on the left side is a human face, with a single eye clearly visible, framed by shadows. A hand delicately lifts one of the slats, adding both tension and intimacy, as if the observer is secretly watching from behind a barrier. This detail injects a subtle sense of unease, curiosity, and voyeuristic mystery.

At the top, the band name Brand X is written in bold stylized lettering, blending bright blue with a red accent for a vivid, modern feel. Just below, the album title Unorthodox Behaviour appears in sharp black type, understated and minimalist, creating contrast against the playfulness of the logo.

The combination of stark linear design, muted colors, and the hidden watcher suggests themes of secrecy, unconventionality, and the unsettling unpredictability that the music embodies. The visual impact is both minimalist and deeply evocative, perfectly capturing the album’s experimental spirit.

Album Back Cover Photo
Back cover of Brand X - Unorthodox Behaviour. The design mirrors the front cover with horizontal blinds in alternating light and dark tones, but now more shadow dominates the scene. A person’s face partially emerges from behind the slats near the upper left, with one eye and part of the brow visible. A hand pulls open the blind with tense subtlety, creating an atmosphere of secrecy. The track listing is printed at the top in light blue, organized into Side One and Side Two, and the Passport Records logo appears in the top right corner. Copyright and production credits run along the bottom in small white text. The overall effect is mysterious and slightly unsettling, emphasizing hidden observation and a voyeuristic mood.

The back cover of Brand X – Unorthodox Behaviour continues the theme of horizontal blinds, this time bathed in darker tones. The design fills the frame with alternating stripes of shadow and muted light, evoking the same sense of secrecy as the front.

From the upper left, a human face appears, partly hidden yet unmistakably watching. One eye peers through the slats while a hand gently bends the blinds aside. The act feels deliberate and slightly tense, adding to the mood of voyeurism and unease.

At the top, the track listing is printed in crisp blue lettering, divided neatly into Side One and Side Two, with titles such as "Nuclear Burn" and "Touch Wood." On the right, the Passport Records logo punctuates the dark background with a bright circular emblem.

Along the bottom edge, production credits, copyright information, and legal notices are arranged in fine white print, grounding the artwork in its industry context. The overall presentation is stark, minimal, and unsettling, reflecting the album’s unconventional spirit.

Close up of Record Label
Close-up of the record label for Brand X - Unorthodox Behaviour, Passport Records PB 9819. The label is a golden yellow color with a large Passport Records logo at the top, showing an ocean liner ship cutting through waves under a partly cloudy sky. The album title and band name are printed on the left, and the track listing for Side 1 is on the lower half: Nuclear Burn (6:25), Euthanasia Waltz (5:37), Born Ugly (8:10). The catalog number PB 9819 is printed clearly on the left, while 'Side 1 33 1/3 RPM' appears on the right. Production credits state 'Produced by Brand X and Dennis Mackay,' with writing credits to Collins, Goodsall, Lumley, and Jones, and publishing under Fuse Music / Warner Bros. Music. Along the outer rim is Passport Records, marketed by Jem Records Inc., South Plainfield, NJ. © 1976 Passport Records, Inc. The matrix and pressing information are clearly visible in small print.

This close-up of the record label for Brand X – Unorthodox Behaviour features the distinctive Passport Records logo at the top: an ocean liner plowing through stylized waves beneath a pale sky, framed inside a circular emblem.

The label background is golden yellow, with the band name and album title printed in crisp black type on the left side. Just below, the catalog number PB 9819 stands out, identifying this pressing. On the right, the text “Side 1 – 33 1/3 RPM” provides playback details.

Three track titles are listed neatly: Nuclear Burn (6:25), Euthanasia Waltz (5:37), and Born Ugly (8:10). Beneath the track list, the production credits note: “Produced by Brand X and Dennis Mackay,” with writing attributed to Collins, Goodsall, Lumley, and Jones, and publishing to Fuse Music / Warner Bros. Music.

At the bottom rim, Passport Records’ address and marketing credits to Jem Records, South Plainfield, NJ are displayed in fine print, alongside the © 1976 copyright line. The detailed typography, emblematic logo, and careful layout combine to create a professional, era-typical label design.


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BRAND X - Unorthodox Behaviour 12" Vinyl LP

Picture Of  RAND X - Unorthodox Behaviour 12" Vinyl LP album front cover

 Passport Records – PB 9819 , 1976 , USA

"Unorthodox Behaviour" is the debut album released by the British Jazz Fusion / Prog Rock band "Brand X", it was recorded in 1975 and produced by "Brand X" together with Dennis MacKay.

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